Recent Changes in Digital Consumer Behavior Are Here to Stay
Since COVID-19’s arrival, digital engagement has reached record heights among Americans. Although in-person shopping is slowly rebounding, all available evidence suggests that consumer behavior will never be the same. The most recent data shows these lasting digital trends: 72% of consumers are now more inclined to shop via social media than before the Pandemic.1 68% […]
How Selling Gift Cards Drums Up Business and Inspires Customer Loyalty
Guess how much the average holiday shopper spent on gift cards in 2016. Not $10. Not $20. $46! Besides being a hot item to sell, gift cards are extremely powerful marketing tools for any business. They’re a great way to attract new customers, customers that are more likely to return to your business in the […]
In Need of Merchant Processing? Watch Out for These Three Deceptive Practices
Let’s be real: you don’t care about merchant processing. What I mean is that you don’t care how credit card information travels from your POS terminal to the banks and back. You don’t care about what the credit card companies are doing, or about the latest regulations they put in place – unless they directly […]
Here’s How You Can Prevent Credit Card Fraud Before It Happens
Your customers value nothing more than their own security. Unfortunately, most credit card users feel anything but secure. With the advent of technology, hackers are slipping passed firewalls and security checks with ease. Some people even distrust these security systems enough to avoid using credit cards altogether. Enter you, the merchant – the one whose […]
What Should You Look for in a Payment Gateway?
There’s one section of your business’s website that you can’t afford to mess up. You guessed it…the checkout page. It doesn’t matter if a customer wants to buy every single item available on your online shop; if their payment gateway doesn’t read their credit card or works too slow, the customer will take their business […]
