Recent Changes in Digital Consumer Behavior Are Here to Stay
Since COVID-19’s arrival, digital engagement has reached record heights among Americans. Although in-person shopping is slowly rebounding, all available evidence suggests that consumer behavior will never be the same. The most recent data shows these lasting digital trends: 72% of consumers are now more inclined to shop via social media than before the Pandemic.1 68% […]
One of the Quickest Ways to Recover Your Bottom Line from COVID
It never fails to surprise us that 90% of the merchant statements we analyze have hidden fees and excessive processing mark-ups. Most business owners take great measures to ensure they are not overpaying on inventory and taxes – but few realize that the wrong payment processing option could be just as costly. With so much […]
What Is Interchange Plus? An Easy-to-Understand Guide
Payment processing is – well let’s just face it – confusing. Surprisingly, many business owners don’t even know what type of pricing plan they’re on right now! We’re here to change that. Today’s blog is an important one. We’re going to explain what interchange plus pricing is why it’s considered one of the most transparent […]
How to Speed Through Your Checkout Lines with Ease
It’s the new year and you’re looking for a way to trim the fat in your business and increase your revenue. What’s the easiest way you could possibly accomplish this? Look no further than your checkout counter! Forrester Consulting polled 1000 grocery shoppers to gauge their satisfaction levels while shopping. Guess what they voted the […]
Cash Discount Calculator – Find Out How Much You Can Save!
By 2022, only 11% of in-store shoppers will pay in cash. That’s it. The majority of your customers prefer – and will continue to prefer – to pay with credit card. And that, my friend, is a good thing: it means you might qualify to drastically reduce your credit card processing fees under a cash […]
How Selling Gift Cards Drums Up Business and Inspires Customer Loyalty
Guess how much the average holiday shopper spent on gift cards in 2016. Not $10. Not $20. $46! Besides being a hot item to sell, gift cards are extremely powerful marketing tools for any business. They’re a great way to attract new customers, customers that are more likely to return to your business in the […]
Want More Revenue? Let Your Customers Pay the Way They Want with NFC
Cash, checks, coupons, swiping, chips, contactless technology, EBT. These are just a few of the ways customers pay for goods in today’s economy. Now let’s say you own your own business. Why would you refuse to let your customers pay the way they want to? That’s flushing revenue you could be making down the drain! […]
Creative Ways to Use Social Media Marketing to Attract More Customers
What do your customers – and everyone else – waste most of their time on? Hint: it’s an obvious answer. You probably guessed it – social media. Facebook, Instagram, Twitter…all these sites have us hooked. We spend a lot of our downtime scrolling through our feeds, living vicariously through our friends and family. So if […]
Qtips: The Truth About Credit Card Minimums
Today, we’re trying something a little different. We’re introducing our “Qtips” series – merchant insights packaged into short, easy-to-read summaries! Think of these as mini blogs that you can read on your lunch break, before bed, or even while you’re waiting in line at the grocery store. Our first topic? Credit card minimums. You see […]
In Need of Merchant Processing? Watch Out for These Three Deceptive Practices
Let’s be real: you don’t care about merchant processing. What I mean is that you don’t care how credit card information travels from your POS terminal to the banks and back. You don’t care about what the credit card companies are doing, or about the latest regulations they put in place – unless they directly […]