Here’s How You Can Prevent Credit Card Fraud Before It Happens
Your customers value nothing more than their own security. Unfortunately, most credit card users feel anything but secure. With the advent of technology, hackers are slipping passed firewalls and security checks with ease. Some people even distrust these security systems enough to avoid using credit cards altogether. Enter you, the merchant – the one whose […]
5 Things to Take Away from Target’s Customer Mishap
Last weekend, customers at Target stores across the country saw their worst nightmares come true as the stores’ checkout stations broke down. Angry customer after angry customer flooded the store while Target staff members could only stand by until the problem was fixed. While Target attributes Saturday’s outage to an “internal technology issue”, they believe […]
Credit Card Consolidation Is Coming. What Could That Mean for Your Small Business?
The days of carrying multiple credit cards in your wallet could be coming to an end. Binji, a startup company from Irvine, CA, is developing an all-in-one debit card. The sell? You can combine all your debit and credit card funds onto a single card, then choose which card to pay with at checkout. For […]
The Top 3 Lies That Payment Processors Love to Tell
How does a foot injury relate to the payment processing industry? Let’s say Sam’s got a broken foot and needs to wear a special pair of shoes until he heals. Naturally, he checks out his local shoe store to find a pair, where one of the employees meets him to show him around. They get […]
The Secret Strategy Starbucks Uses to Win Loyal Customers
When you think coffee, what’s the first thing that comes to mind? Or, how about this: what’s the first coffee shop that pops into your head? I’m betting you thought about Starbucks. The Seattle-based chain services millions of customers on a daily basis, and many of those customers are regulars that buy Starbucks coffee multiple […]
What Should You Look for in a Payment Gateway?
There’s one section of your business’s website that you can’t afford to mess up. You guessed it…the checkout page. It doesn’t matter if a customer wants to buy every single item available on your online shop; if their payment gateway doesn’t read their credit card or works too slow, the customer will take their business […]
5 Cash Discount Benefits Visa and Mastercard Are Hoping You Don’t Hear About
“Cash discounts are illegal. They don’t work. They only hurt business owners.” That’s what the big credit card companies want you to believe, and you know what, they almost got away with it. Almost. What they don’t want you to know is that it is 100% legal to run a cash discount program. They don’t […]
How to Offset Inflation Without Raising Your Prices
If you could time travel back 100 years, you’d be rich. That $20 bill in your wallet would be enough to send you on a nice shopping spree through town – just imagine how much damage you could do with the rest of your savings! Unfortunately prices don’t stay still; they’re constantly soaring or falling. […]
Cash Discount vs Trade Discount: Which Is Better for Your Business?
Cash discount … trade discount … what’s the big difference? And how is that even relevant to your business? A cash discount is when your posted prices are the prices your customers pay when they pay in cash, while card-paying customers pay those prices plus an extra service charge. On the other hand, a trade […]
How to Steal Away Amazon’s Customers with Your POS System
Amazon is coming for your customers. You might have heard about Amazon Go, the company’s new retail chain that runs without cashiers and cash registers. Customers simply walk in, buy what they need, and leave – all while their Amazon app charges them from their pocket. It’s literally as easy as it sounds. But does […]