Creative Ways to Use Social Media Marketing to Attract More Customers

What do your customers – and everyone else – waste most of their time on? Hint: it’s an obvious answer.

You probably guessed it – social media. Facebook, Instagram, Twitter…all these sites have us hooked. We spend a lot of our downtime scrolling through our feeds, living vicariously through our friends and family.

So if all your potential customers are on social media, wouldn’t it make sense for your business to market to them on social media? Of course! These three social media marketing strategies will help you drum up interest in your business and win more customers.

 

Run Social Media Ads

Ads are the number one way most businesses find new customers online. That’s because Facebook allows you to target people that fit the description of your ideal client. Marketing to middle-aged moms? You can tell Facebook to show your ads primarily to middle-aged moms in your area.

Compare that to your run-of-the-mill street billboard. For most small businesses, paying for a billboard is much more expensive than running Facebook ads. Even if you somehow manage to earn the same number of leads through a billboard campaign, those leads will likely be a lot less qualified – meaning a lot less likely to convert into a paying customer – than the leads you earn through a targeted Facebook campaign.

Fortunately, you don’t need to be a marketing guru to run successful ads. You can hire a marketing company, brief them on your mission and target audience, and let them optimize your ads for you. This is a great option for anyone who’s either too busy to manage an ad campaign themselves or who has no idea how to even start one.

One example? You can create an ad around a video piece. In the video, you could film a customer sharing how your products or services have positively impacted their life.

BONUS: Oftentimes, Facebook will give you free advertising credit when you start running ads on their platform. It’s a great way to try it out without having to invest a ton of money off the bat.

 

Promote Your…Promotions?

This is something you can do on all your social media accounts. Whenever your business is running a promotion or offering a discount, blast out the news to your social media followers. Make sure you encourage your followers to “like” and share the post as well.

Again, it’s common sense. Your potential customers are on social media – and your job is to grab their attention with your promotions. That’s why asking your followers to share these posts is so important; you’ll get the news out to their friends and family and potentially gain even more business.

Want a tip? Add an incentive to your promo blasts. Let’s say you own a small boutique downtown. You could announce that anyone who mentions the code “flower” at checkout will receive a 20% discount on their purchase. Include that the code is only being given out via social media; that way, they feel as if they need to redeem the offer ASAP.

 

Run Social Media Contests/Challenges

What do people love more than anything? Free stuff. So why not give away free products and services – especially if it results in new customers?

Here’s the formula: craft a social media post that challenges your followers to do something easy and engaging. Something like:

“Hey! Comment below and caption this picture! Best one receives a free hat.”

This accomplishes two things. First, you’re getting people to interact with your business, which means they’re not just mindlessly scrolling past your posts. Second, you’re giving them a chance to try out your products/services for free.

You can even give away a free item to anyone who comments as long as you have enough in stock. Just remember that you also have to factor in shipping costs whenever you give away free items.

 

One Last Thing…

Social media is a crowded place. How do you cut through the noise and post something people will pay attention to?

One word: personality.

Posts without personality are nothing more than bland announcements, and no one likes to read a bland announcement. On the flip side, posts with charm and character are almost always read and commented on, sometimes even when the subject matter itself is dry. Facebook

Whenever you post, ask yourself: “Does this post sound boring? Would I read this if I saw it on my own feed?” As they say, it’s not always about what you say, but rather how you say it.

Want us to help you market your business? Click here for more info on our in-house marketing agency, Qmedia!

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Effective Date: January 1, 2024

1. Scope

1.1. This Agreement applies to and governs Merchant’s access to and use of the Services, Hardware, and Professional Services ordered by Merchant under a Free Hardware and Software Order. The Services may include, but may not be limited to, (a) mobile and web applications for use by Merchant’s Employees and Customers to place orders and process Payments; (b) Point-of-sale hardware for use by Merchant’s Employees and Customers to place orders and process Payments; (c) processing of Payments and facilitating payment of Net Sales Proceeds to Merchant’s Bank Account; (d) providing Merchant with certain reporting on its sales and activities; and (e) working with Merchant with respect to any Customer inquiries related to Payments or placing orders, in each case under Merchant’s account with Quantum Electronic Payments.

2. Merchant Processing Agreement Requirement

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2.2. Free Smart Terminal Term. Merchants who Order a free Smart Terminal agree to enter into a Merchant Processing Agreement with Quantum Electronic Payments LLC for a minimum of 12-months.

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6.1. Merchant Processing Agreement Termination by Merchant. The merchant may terminate their Merchant Processing Agreement (Section 2) with Quantum Electronic Payments LLC at any time.

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8.2. Dispute Resolution. Any dispute, claim, or controversy arising out of or relating in any way to this Agreement or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, or in connection with Merchant’s use of the Services or our websites, shall be determined through confidential binding arbitration before one arbitrator. The confidential binding arbitration shall be administered by AAA pursuant to its Commercial Arbitration Rules, and the parties shall maintain the confidential nature of the arbitration proceeding and the award, including the hearing. Judgment on the award may be entered in any court having jurisdiction. Notwithstanding the foregoing, this Agreement shall not preclude either party from pursuing a court action in the state or federal courts for the sole purpose of obtaining a temporary restraining order or preliminary injunction in circumstances in which such relief is appropriate; provided that any other relief shall be pursued through an arbitration proceeding pursuant to this Agreement. In any event, any action or proceeding by Merchant against Quantum Electronic Payments LLC relating to any dispute must commence within one year after the cause of action accrues.

8.3. Prohibition of Class and Representative Actions and Non-Individualized Relief. Except where prohibited by Applicable Law and Rules, Merchant and Quantum Electronic Payments LLC agree that each may bring claims against the other only on an individual basis and not as plaintiff or class member in any purported class or representative action or proceeding. Unless both Merchant and Quantum Electronic Payments LLC agree otherwise, the arbitrator may not consolidate or join more than one person’s or party’s claims and may not otherwise preside over any form of a consolidated, representative, or class proceeding. Also, the arbitrator may award relief (including monetary, injunctive, and declaratory relief) only in favor of the individual party seeking relief and only to the extent necessary to provide relief necessitated by that party’s individual claim(s).

8.4. Pre-Arbitration Dispute Resolution. Quantum Electronic Payments LLC is always interested in resolving disputes amicably and efficiently, and most concerns can be resolved quickly and to the participant’s satisfaction by contacting Quantum Electronic Payments LLC’s support team. If such efforts prove unsuccessful, a party who intends to seek arbitration must first send to the other, by certified mail, a written notice of dispute (the “Notice of Dispute”). The Notice of Dispute must (i) describe the nature and basis of the claim or dispute and (ii) set forth the specific relief sought. If Quantum Electronic Payments LLC and Merchant do not resolve the claim or dispute, despite good faith attempts, within sixty (60) calendar days after the Notice of Dispute is received, Merchant or Quantum Electronic Payments LLC may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by either party shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which the parties are entitled.

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