The Secret Strategy Starbucks Uses to Win Loyal Customers
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When you think coffee, what’s the first thing that comes to mind? Or, how about this: what’s the first coffee shop that pops into your head? I’m betting you thought about Starbucks. The Seattle-based chain services millions of customers on a daily basis, and many of those customers are regulars that buy Starbucks coffee multiple […]
Consumer Loyalty Makes the World Go Round
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Why Consumer Loyalty Matters Starting a consumer loyalty program is one of the easiest ways a business can begin marketing its brand. It opens up avenues to connect with customers and motivates new customers to come back. Through a loyalty program, businesses can create programs around their customers – either by specific items purchased or […]