Your customers keep your business flourishing and thriving. When you have customers in line at your store or adding products to their shopping cart on your website, you know that you have done everything right up to this point. Take your customers’ satisfaction to the next level by ensuring that their checkout experience is an enjoyable one. Keep reading to see 5 tips that can help further enhance your customers’ experience at your business!
1. Implement secure and fast transaction processing
Ensure that your customers’ transactions are being processed securely and efficiently. Implement important security features such as EMV enabled hardware and a PCI level 1 compliant gateway that utilizes tokenization to encrypt cardholder data. This will add an extra layer of security to protect your customers’ privacy. As for speed, gateways and NFC enabled devices will allow for quick transactions. Your customers will definitely appreciate the extra steps that you have taken to ensure the security of their payment transactions along with the added convenience of quick processing.
2. Offer a variety of payment options
At some point, we have all pulled out a credit or debit card to make a purchase only to find out that the store or website we are visiting does not accept our preferred form of payment. As a customer, this can be an inconvenient and even frustrating experience. By offering a wide variety of options at checkout such as alternative payment methods like NFC, EMV enabled credit card machines and by accepting all major credit or debit cards – you can sure that your customers are always satisfied.
3. Loyalty programs
Implement a loyalty program at your business to add a personal touch to your customers’ checkout experience. By offering a loyalty program, you are telling new customers that you already have other loyal, satisfied customers and that they are welcome to join the family. Offer enticing perks and incentive programs along with your loyalty program to ensure that your customer will keep coming back for more! Be sure to mention your loyalty program to every customer at checkout. By doing this, you can remind customers who are already signed up to use their loyalty program and inform new customers about your program so that they can sign up.
4. Have an efficient checkout process
Go back to the basics and ensure that your checkout process is efficient and seamless. Whether you run a small family business or a larger business – it is important that your checkout process is fast and uniform for all of your customers. Keep track of how busy your business gets at what specific times, and prepare your employees to handle times of a busier customer flow. This way, you can be sure that your customers can avoid long checkout lines and are satisfied with their checkout experience. If your business offers online checkout, make sure that the checkout process is straightforward and easily accessible – one way to do this is to allow for guest checkout. Your customers will appreciate the option of not having to create an account which would delay their checkout process. In addition, implementing the options of both mobile and desktop online checkout will seal the deal and ensure that your customers are satisfied with their online checkout process.
5. Select the right payment partner
Selecting the right payment partner is crucial to the speed, security and efficiency of every transaction that is processed at your business. This is why it is important to select a payment partner that you trust to process your customers’ transactions. Some things to look for when selecting a payment partner are: security, fair pricing and up-to-date technology. All of these factors will help ensure that your customers’ transactions are being processed in the best way for them and for your business.
